Radio



Loving Radio

Loving Radio’s Portability

Part 1 Of Insights Series Based On Edison Research Collaboration Edison Research partnered last year with NextRadio to conduct a study that asks listeners about…


Vatican City, Wimbledon Campus, Roman Coliseum, Rose Bowl, Yankee Stadium, and the Kentucky Derby Track will all fit inside the Indianapolis Motor Speedway.

Fans At Track Need Radio

Spectators Cannot See Entire Action Inside World’s Largest Sporting Arena, Rely On Play-By-Play Attending the Indianapolis 500 Mile Race and watching the on track competition…


Current commissioner Ajit Pai is rumored to be Donald Trump’s new appointed FCC Chairman.  Pai is a radio supporter.

Trump To Shake Up FCC?

Questions Abound For Broadcast Industry’s Oversight Body When President-elect Donald Trump is sworn in to office tomorrow, a new administration will take the reins of the…


People put stations’ bumper stickers on their cars.  “Ever seen that for a newspaper or TV station?” asks Gordon Borrell, of Borrell Associates, which tracks local advertising.

7 Things Local Radio Has Going For It

Not Overly Expensive, Targetable, Social, And More… By the editors of Media Life This is one in an ongoing series on radio for media planners…


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New Data On Who’s Listening To Radio

Slew Of Charts Show When, Where and How They’re Tuning In By the editors of Media Life Magazine. When buying radio, as in buying any…


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How Radio Is Reinventing Itself, Again

By Gordon Borrell Focus Has Shifted From Furniture-like Console, To The Car, To Mobile Phones. Sixty years ago the curtain was falling on radio. In…


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How To Write Better Radio Ads – Part 3

Use Emotion, Because “Radio Is Theatre Of The Gut” By Jeffery Hedquist, President/Creative Director of Hedquist Productions   Chuck Blore once told me that instead…


Political TV 2

TV’s Last Big Year, 2016?

Industry Firm Predicts Elections Boon, Then A Big Fall. The individual state primary caucus elections have launched, which means the hi-jack’ing of TV viewers &…