Loving Radio’s Portability
Part 1 Of Insights Series Based On Edison Research Collaboration Edison Research partnered last year with NextRadio to conduct a study that asks listeners about…
Radio
Fans At Track Need Radio
Spectators Cannot See Entire Action Inside World’s Largest Sporting Arena, Rely On Play-By-Play Attending the Indianapolis 500 Mile Race and watching the on track competition…
Trump To Shake Up FCC?
Questions Abound For Broadcast Industry’s Oversight Body When President-elect Donald Trump is sworn in to office tomorrow, a new administration will take the reins of the…
7 Things Local Radio Has Going For It
Not Overly Expensive, Targetable, Social, And More… By the editors of Media Life This is one in an ongoing series on radio for media planners…
New Data On Who’s Listening To Radio
Slew Of Charts Show When, Where and How They’re Tuning In By the editors of Media Life Magazine. When buying radio, as in buying any…
How Radio Is Reinventing Itself, Again
By Gordon Borrell Focus Has Shifted From Furniture-like Console, To The Car, To Mobile Phones. Sixty years ago the curtain was falling on radio. In…
How To Write Better Radio Ads – Part 3
Use Emotion, Because “Radio Is Theatre Of The Gut” By Jeffery Hedquist, President/Creative Director of Hedquist Productions Chuck Blore once told me that instead…
TV’s Last Big Year, 2016?
Industry Firm Predicts Elections Boon, Then A Big Fall. The individual state primary caucus elections have launched, which means the hi-jack’ing of TV viewers &…
Amos Brown – R.I.P.
Irreplaceable Broadcaster Connected Intimately With Listeners, Built Trust. By Bruce Bryant, President & Creative Director of Promotus Advertising Most people in Indianapolis, unless they live…
Pay TV – Dead In A Decade?
Firm Questions Viability By 2025 Because Of Millennials’ Habits A Forrester Research report, “Young TV Cord-Nevers Have Arrived and Are Here To Stay”, says 50%…