A brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key customers. Branding a campaign or a product or service is invaluable. Careful brand management seeks to make the product or services relevant to the target audience. Brand awareness refers to customers’ ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory.