Articles by John Griffin


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Indiana Had 5th Most Ballot Issue Ad Spend

  If you’ve turned on your radio, television, or are reading this blog, you’ve surely seen at least one of the hundreds of advertisements from…




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Declining Audience, Rising Revenue For Pandora

Programmatic Ad Buying Now Available On Its Platform. Excerpts below from an Inside Radio story published earlier this month. For a second consecutive year, Pandora…




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Americans Spending Nearly Half The Day With Media

Nielsen Report Shows Radio Holding Steady Between 14-17% Of Adult Media Consumption Regardless Of Age. According to the first-quarter 2018 Nielsen Total Audience Report, American…



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Traditional Media Buys: No Longer A Solo Task

Report Shows Shifts In Small To Medium-Sized Businesses’ Marketing Habits. Originally published last month by Adam Jacobson of the Radio & Television Business Report.   What…