February 25th, 2015
The Oscars Of Radio Advertising Gives Fun Advice On Not To Write A Commercial
Things We Don’t Want to Hear in a Radio Ad (Part 1) from Radio Mercury Awards on Vimeo.
It is awards season for creative types. Not only was this past weekend Hollywood’s Academy Awards, it was also the local chapter of the American Advertising Federation’s ADDY’s Awards to honor excellence and cultivate a high standard in all forms of advertising. Congratulations to the Indy area winners!
While most businesses could care less about winning an award – and rightly so, because advertising’s main objective is to win customers & profit; not trophies – many could do well to take advice from industry pros.
A bad commercial is wasted money for a business. What makes a bad Radio commercial? Often it’s a lack of relevant, valuable information that matters to the target audience and instead a message that’s filled with empty clichés.
The nationwide Radio Mercury Awards, sort of “the Oscars of Radio advertising”, was established in 1992 to encourage and reward the development of effective and creative Radio commercials. The judges for this year’s competition, which is open for nominations now, have put together this above humorous video on what they don’t want to hear in a Radio ad.
Watch, enjoy and remember this guidance next time you are responsible for coming up with a commercial message… and know that I and Emmis’ Creative Services department can help you.
February 18th, 2015
Use “Content Marketing” As Part, Not In Place, Of Traditional Advertising Content marketing… increasingly it is the buzz floating around business development workshops & seminars and some are saying it will replace traditional advertising. Nonsense. While effective, content marketing alone isn’t enough for most businesses. However, content marketing integrated within traditional advertising can deliver dramatic […]
February 11th, 2015
Indy Expansion Postponed After Citizens Voice Clutter And Driver Safety Concerns A potential dramatic altering of the local roadway and advertising landscape was put off for at least three months at a recent Indianapolis City-County Council meeting. A recent proposal to install 71 new colorful digital LED billboards across Marion County on I-465, on expressways […]
February 4th, 2015
Fatherhood Featured Prominently, And Positively, In Commercials Is Industry Trend – And Smart Business! People love Super Bowl commercials. Whether because of the big expense sponsors pay for ads in the big game or the variety of creative ad styles, year in and year out the commercials in the NFL championship are guaranteed “water cooler” […]
January 28th, 2015
Marketing & Advertising Are Key To Capitalizing On Growing Consumer Confidence The economy is accelerating as we start 2015. From a generally positive state-of-the-State address by Governor Mike Pence earlier this month to last week’s SOTU speech by President Obama, there are many indications that Indiana and the nation are showing signs of turning the […]
January 21st, 2015
Company Continues Seeking Innovation, Adds Dynamic Pricing Software Firm Continuing its commitment to investing in and furthering technological innovations within the radio industry, Emmis recently acquired Indianapolis-based Digonex, a software firm whose main product uses real-time variable pricing to manage e-commerce transactions. “We like the business,” Emmis Communications CEO Jeff Smulyan said. “We think it’s […]
January 14th, 2015
Getting To Know People Who Make Our Advertising Happen – 5 Questions With Chris Presley Media is obviously a people-business. Personalities on-air, on-line and in social media create content that attracts audiences. But many more people are involved in our daily operations than just the voices you hear, the faces you see or the authors […]
January 7th, 2015
January 7, 2015 Unknown, Except To Emphasize It’s All About The Content – No Matter The Channel, Medium Or Platform. In response to Indianapolis’ first major network TV affiliation change since 1979, which took effect last week, University of Indianapolis communications instructor Scott Uecker said “Viewers and advertisers in this market… will be available that […]
December 17th, 2014
Don’t Drop the Ball! Indiana Celebrates the New Year In Unique Ways. Ringing in the new year is a time-honored tradition. Many of us will head out to share in the revelry with family and friends, often in a large public gathering. While New York’s famous ball drop in Times Square is the most recognizable […]
December 10th, 2014
Having Fun In A Radio Production Of Dickens’ Holiday Classic Radio is fun. It’s fun to listen to, it’s a fun place to work (much of the time, anyway), and it’s fun to be on-the-air. My job now in radio is selling advertising. But for the second consecutive Holiday Season, I’ve had fun being on-the-air […]