Signs Of Prosperity – Is Your Business Ready?

January 28th, 2015

Marketing & Advertising Are Key To Capitalizing On Growing Consumer Confidence

The economy is accelerating as we start 2015.

From a generally positive state-of-the-State address by Governor Mike Pence earlier this month to last week’s SOTU speech by President Obama, there are many indications that Indiana and the nation are showing signs of turning the corner.

A recent CNN-Money review sited three key factors that will likely drive America’s economic improvement this year:

Governor Pence and President Obama recently expressed their economic optimism.

Governor Pence and President Obama recently expressed their economic optimism. 

  1. More people are getting jobs.  Nationwide unemployment is down to 5.6%.
  2. Cheaper oil prices.  This acts as a noticeable pay increase right now for consumers, off-setting stagnant wage growth.
  3. Personal debt is lower.  Americans have reduced their total household debt as a percentage of GDP by 25% since the start of the Great Recession in ‘07.
Pence and Obama believe the economy is turning the corner

Reports indicate that the economy is turning the corner. 

All of these factors directly put money in consumers’ pockets, meaning more people are in a better position to spend.  And along with the ability to buy now, there is the need – i.e. consumer demand – to buy now.  Today consumer durable goods owned by Americans are very old by historical standards because during many recent lean years many folks have foregone purchases.

If you are responsible for marketing a businesses, what all this means is that “fish are in the water”, as an old saying goes.  You need to “cast your bait/line” – it’s time to crank up your advertising effort!  Be sure that consumers know who you are & what you offer, why they should buy from you now versus someone else in your same category.

So how much should you spend on advertising?  Check out this page Marketing 101 -> Overview -> Advertising -> How to Budget for Advertising on my website.  Here, you’ll find a link and some quoted advice from the U.S. Small Business Administration.  It helps to have a good idea of your upcoming year’s projected, or desired, gross sales.  Depending on your sales plan, you should allocate a certain percentage of that towards advertising.  Additionally, AdBudgetCalculator.com provides a formula and suggestion based on a few of your businesses characteristics.

To deliver the best return on investment once you determine your budget, choose from the among various content platforms to deliver advertising messaging – TV, radio, newspaper/magazine/blogs, social media outlets; then determine if also including other advertising-only outlets such as outdoor/billboards or direct mail makes sense.  Whatever you choose, dominate it/them with high frequency to reach your target audience!

If you aren’t certain how to formulate that message, Emmis Creative Services can be a resource for you.  Contact me if you need help.

 

Emmis Beat: Digonex Acquired

January 21st, 2015

Company Continues Seeking Innovation, Adds Dynamic Pricing Software Firm Continuing its commitment to investing in and furthering technological innovations within the radio industry, Emmis recently acquired Indianapolis-based Digonex, a software firm whose main product uses real-time variable pricing to manage e-commerce transactions. “We like the business,” Emmis Communications CEO Jeff Smulyan said. “We think it’s […]

Beyond The Mic: Meet Griff’s Right-Hand

January 14th, 2015

Getting To Know People Who Make Our Advertising Happen – 5 Questions With Chris Presley Media is obviously a people-business.  Personalities on-air, on-line and in social media create content that attracts audiences. But many more people are involved in our daily operations than just the voices you hear, the faces you see or the authors […]

CBS To TTV-4, What Does It Mean To Indy Ad Market?

January 7th, 2015

January 7, 2015 Unknown, Except To Emphasize It’s All About The Content – No Matter The Channel, Medium Or Platform. In response to Indianapolis’ first major network TV affiliation change since 1979, which took effect last week, University of Indianapolis communications instructor Scott Uecker said “Viewers and advertisers in this market… will be available that […]

All Indiana: New Year, Unique Traditions

December 17th, 2014

Don’t Drop the Ball! Indiana Celebrates the New Year In Unique Ways. Ringing in the new year is a time-honored tradition. Many of us will head out to share in the revelry with family and friends, often in a large public gathering. While New York’s famous ball drop in Times Square is the most recognizable […]

Podcast: John Griffin In “A Christmas Carol”

December 10th, 2014

Having Fun In A Radio Production Of Dickens’ Holiday Classic Radio is fun.  It’s fun to listen to, it’s a fun place to work (much of the time, anyway), and it’s fun to be on-the-air. My job now in radio is selling advertising. But for the second consecutive Holiday Season, I’ve had fun being on-the-air […]

City Beat: Celebrate Holiday Festivals

December 3rd, 2014

Many Are Indoors, But Some Require Hoosier Spirit To Brave The Temperatures – And Maybe Snowflakes – Outside. The Indianapolis Circle of Lights is lit up in all its glory, signaling that Indy is ready to celebrate the holidays with festivals of all kinds. Many are indoors, but some require that resilient Hoosier spirit to […]

How To Write Better Radio Ads

November 19th, 2014

7 Techniques Shared From Industry Trade Show The old adage of “it’s not what you say but how you say it” rings so especially true when it comes to radio commercials. Do a commercial right and radio advertising delivers a strong return on investment. Do a commercial wrong and a business has wasted money – […]

“Save The Pacers” Telethon

November 12th, 2014

1070 Helps Team Avoid Moving From Indy   AM-1070 has long been a station focused on helping the Central Indiana community, including fundraising exposure for countless service & charitable organizations through the years. One of the most important to the fate of downtown Indy happened in 1977: the “Save The Pacers” Telethon. Yes, hard to […]

Michael Grady – EXCLUSIVE PODCAST

November 6th, 2014

“It’s About The Relationship With Listeners.” MG Credits Growing Up With 1070, Being Shown The Way. You see him on TV…hear him courtside on the p. a. system during Pacers games…and you might even be one of his more than 15,000 Twitter followers…but Michael Grady still loves radio. Named to the IBJ’s prestigious “Forty Under 40” list, […]