Competition And New Technology Nothing New To 1070 AM 1070 has undergone many adaptations through its 75 year history. Not…
“People Want To Listen More Than Play Personal DJ” Consumers expect anything released by Apple to be a product like…
With Tasty Bits Of Info Everywhere, Marketers Must Deliver Frequency Over Multiple Media Channels Snacking. Our society is obsessed with…
Carrying Our Conversations To Water Coolers And Beyond, Fans Of Radio Stations Get Results For Sponsors. By Rory Foster, Director…
Seldom A Passive Experience, Spoken-Word Radio Is Different: The Content Engages The Consumer! By Larry Downes, Director of Emmis Marketing…
Advertiser Panel Also Says Radio Is “The Ultimate Mobile Media” By Charlie Morgan, Emmis Indy Radio V.P. / Market Manager…
Plus More Hints At Navigating Your Brand through Social Media By Adam Ludwig Almost every brand imaginable uses multiple forms…
Technology Transforming Media, Including Audio Consumption True or False: The explosion of digital music services like Pandora and Spotify signals…
Ad recall twice as likely when adding streaming. By: Adam Ludwig This week, Edison Research and Arbitron – both international…