GOP Tax Reform Plan Keeps Advertising As Deduction

Broadcast Industry Trade Group Lauds Inclusion, Calling It A Driving Engine For Economic Growth


Last week as top Congressional House Republicans introduced legislation that would greatly change the U.S. tax code.

The changes could affect every business, or household, and there’s already chatter about caps to mortgage-interest deductions, bushwhacking to the corporate tax rate, and shrinking the seven tax brackets for families and individuals to four.

What it will do for broadcast media, and the ability to fully deduct business advertising expenses, got the National Association of Broadcasters’ seal of approval with the retention of the full and immediate deductibility of business advertising expenses is staying.

That brought cheers from former Oregon Senator and NAB President/CEO Gordon Smith. He said, “Local broadcasters applaud today’s House Ways and Means Committee introduction of comprehensive tax reform legislation that will grow America’s economy, specifically their decision to retain the full and immediate deductibility of business advertising expenses.”

Smith added that “study after study” has shown that advertising is a driving engine for economic growth, sustaining and supporting millions of high-paying American jobs. “Today’s legislative framework recognizes those important benefits,” he said.

Gordon Smith
NAB President/CEO Gordon Smith

The Tax Cuts and Jobs Act would trim the corporate tax rate to 20%, from 35%. Additionally, The Washington Post reports, “the ability to deduct all the costs of purchasing new equipment” is included in the bill.


The GOP-backed bill would bring an additional $1.5 trillion in debt over the next decade. Republicans counter that the reforms proposed would stimulate the economy and bring higher salaries, along with additional jobs.