Emmis Communications has launched Incite, a full-service social impact marketing firm. Officially kicking off in late September 2011, Incite operates in all Emmis radio markets – New York, Los Angeles, Austin, St. Louis, Indianapolis, and Terre Haute.
Blending the needs of not-for-profits, government agencies, and corporate clients, Incite seeks to confront social challenges and motivate positive behavior change through innovative and strategic marketing. As part of the Emmis network, Incite has unparalleled access to media expertise, promotional tools, celebrities and other influences who can help impart social change. Simply put, Incite’s goal is to “engage people, inspire belief and incite action,” said founder Sarah Harris. “We’ve developed a phenomenal team focused on this important category and I’m excited about Incite’s potential to take the programs we design for current and future clients to the next level,” said Jeff Smulyan, President and CEO of Emmis Communications.
Incite’s growing client list already includes the New York City, Los Angeles County, and St. Louis City Departments of Health, Purina, State Farm Insurance, Roche Diagnostics, Lower Colorado River Authority and Anthem BCBS. Model and television host Tyra Banks recently teamed up with Incite, LA’s Power 106, and the Get Schooled Foundation as part of a campaign to engage young people in their communities’ schools.
“Cause and social marketing expenditures have exploded across the country,” Smulyan said. “This growth is indicative of the heightened need for marketers to effectively communicate messages of societal importance,” he concluded.
Check out the March 2012 Incite Newsletter for even more recent developments in the world of Incite, straight from founder Sarah Harris.