Borrell Associates

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Traditional Media Buys: No Longer A Solo Task

Report Shows Shifts In Small To Medium-Sized Businesses’ Marketing Habits. Originally published last month by Adam Jacobson of the Radio & Television Business Report.   What…

Political TV 2

TV’s Last Big Year, 2016?

Industry Firm Predicts Elections Boon, Then A Big Fall. The individual state primary caucus elections have launched, which means the hi-jack’ing of TV viewers &…