CES Video – “Alexa, Take Me On A Different Route”

Voice Activation To Transform, Safely, The Driver Experience

This winter as part of the 50th anniversary of Consumer Electronics Show (CES), the Radio Advertising Bureau (RAB) hosted a tour for broadcasting executives at the monster event in Las Vegas to see how radio fits in the ever changing tech/media landscape.

What’d they learn?  That moving forward we’ll likely always have another passenger in the car, and her name is Alexa.  Check out this short interview about how voice activated technology makes the driving experience safer.