CES Video, Part 2 – Besides Data “Bring The Magic To The Math”

Turner SVP Emphasizes Importance To Mix Creativity With Technology To Wow Consumers

Earlier this year the Radio Advertising Bureau (RAB) hosted a tour for broadcasting executives at the 50th annual Consumer Electronics Show in Las Vegas to see how radio fits in the ever changing tech/media landscape.

Consensus among experts was that despite the importance of data, good creative is imperative in advertising.

Check out this short video interview with Molly Battin, Global Chief Communications and Marketing Officer with Turner.