Sales

Sales often go hand-in-hand with marketing, and both are incredibly important to a campaign. The focus of the sales profession centers on the human agents involved in the exchange between buyer and seller. Effective selling requires a systems approach, at minimum involving roles that sell, enable selling, and develop sales capabilities. A specific set of sales skills and knowledge are required to facilitate the exchange of value between buyers and sellers.

Though often complex, the sales process does not have to be intimidating. The bottom line is that the sales process is the method to achieve that goal and is a question and answer process encapsulated in a step-by-step, logical formula with the consummation of the deal as the goal. The best thing about sales – it’s all about you and your business.