Research in marketing is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. With a sea of information, our team can assist you in navagating it. Need to know how many men age 35-65 own their homes in the surronding 5 zip codes of your business? We can figure that out for you! Whether it’s local or national trends, we have the qualitative data to assure you’re advertising with who you should be advertising with.