Overview

The Center For Sales Strategy broadly defines marketing as:

“the entire process by which a market is identified, developed and served.”

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Marketing Does Not Equal Advertising.

Marketing is often thought to be just a fancy synonym for advertising, but marketing is so much more than advertising.  Here are some other components, besides advertising, that fall under the marketing umbrella:

  • Research
  • Strategy
  • Branding
  • Creative
  • Pricing
  • Sales
  • Customer Service
  • Public Relations

All of these activities are marketing functions because they have a direct impact on the identification, development & service of the market (the customer).  If any are conducted without serious attention given to a customer’s needs, the organization will fall short of its market potential.