Nielsen

Media Graph

Americans Spending Nearly Half The Day With Media

Nielsen Report Shows Radio Holding Steady Between 14-17% Of Adult Media Consumption Regardless Of Age. According to the first-quarter 2018 Nielsen Total Audience Report, American…



Nielsen

Audience Measurement Is “A Team Sport”

Media Industry Execs Discuss Increased Consumption And Data Gathering During Recent Global Business Forum Insights into OTT media consumer behavior – and it’s measurement –…



Big Data

Emmis Beat: On The Road To Big Data

Nielsen Partners With TagStation, The Power Behind NextRadio As part of Nielsen’s Total Audience strategy for audio, there is commitment to measuring consumer usage of…


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New Data On Who’s Listening To Radio

Slew Of Charts Show When, Where and How They’re Tuning In By the editors of Media Life Magazine. When buying radio, as in buying any…


family-bbq-l

With No Live TV, How Big Is Indy500 On Radio?

Data Shows Broadcast’s Audience Is Nearly 1/4 Of Entire Metro… And Common Sense Says It’s Even Higher! Nielsen surveys show the exclusive Race Day coverage…


Radio and Listener together

“Nothing Is Going To Kill Radio”

Report Shows Medium Survives & Thrives Despite On-Going Competitive Introductions Nielsen, the research information and measurement company that enables companies to understand consumers and consumer…


Distribution Makes A Difference

Finally, 1070 Gets A 24/7 Simulcast

THE FAN Moves To 93.5 FM Dial Spot – 107.5 Now ESPN Radio & WestwoodOne Sports Last week “1070 THE FAN” began simulcasting – 24 hours…