Getting To Know People Who Make Our Advertising Happen – 5 Questions With Chris Presley
Media is obviously a people-business. Personalities on-air, on-line and in social media create content that attracts audiences.
But many more people are involved in our daily operations than just the voices you hear, the faces you see or the authors you read. Without these behind-the-scenes roles, sponsorship fulfillment to our audiences wouldn’t happen.
Today, Radio Indiana introduces you to Chris Presley, Account Coordinator working for John Griffin.
Chris’ role is a hybrid position; providing a heavy dose of admin support for, and appropriate customer relations to specific sponsors affiliated with 1070/107.5 THE FAN, WIBC & Network Indiana.
As an Account Coordinator it is Chris’ responsibility to handle orders, make sure your ads are getting produced and set to air, send you your times reports when needed, and he also will help with any special invoicing request.
Chris is new to the role, but not to Emmis having served part-time in a variety of capacities since 2012 – including promotions staff, announcing, show producing & call screening.
Sponsors are mission critical in this industry. What is the best part of your job as Account Coordinator involving them? I find great joy in making sure that a client gets our full potential as a company. There are many people that ensure that happens, but I take personal responsibility in seeing that the ball gets rolling in the right direction.
What prior work experience and/or current skill set helps you the most now in this role? Having a good foundation in communication is something that I constantly work towards excelling. This job, like most, has a lot of moving pieces and many people who work together in creating the outcome. Being able to keep clients, and coworkers, in the loop is a must.
What is the most memorable advertising project you’ve worked on? Being a part of our promotional staff for two years was a opportunity to really help tackle multiple large projects. The first one that will always come to mind is our execution of the Indianapolis Downtown Firework celebration. There is so much that goes into making sure we put on a good show for those who come to witness them, as well as making sure we promote our stations sponsors to the best of our ability.
About your own media interests & tastes… When you’re not working, what kind of radio programming or podcasts do you like to listen to? Even before my time working at Emmis Communications I was always listening to their stations. Being a huge sports and country fan it was natural for me to listen to The Fan and Hank FM.
And which person or site do you find most interesting on social media, and why? Being able to stay up to date on sporting news is something that is important to me. By following the on-air talent here at 107.5 FM and 1070 The Fan on twitter I know I am always in the loop. They do a great job of reporting information on both the national and local level.